Little more than ten years later, this barrio now electrifies Buenos Aires, a creative dynamo that powers its growth, a mechanism comprised of components crafted by the finest contemporary hands and at its beating heart, the Faena Art District.
Taking its name from visionary Argentinean Alan Faena, who at eighteen had ripped up the design rule book in creating the revolutionary Via Vai fashion label, this extraordinary urban regeneration project took shape in 2005. Conceived by Faena to be an eternally evolving creative space where cutting edge architecture, vanguard artwork and artists, and the spectacular spectrums of nature converge, interact and create, the district represents a glimpse into the sustainable organic coexistence of the ideal urban future.
In visual poetry of massive subtlety, the giant eloquence of the El Porteño Building, the enormous redbrick grain silo that had so inspired Faena originally, was rephrased as the Faena Hotel+Universe. The one-hundred year old structure was seamlessly recast into a seven-storey, five-star luxury hotel by the hand of global design-guru Philippe Starck.
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